The planet has limited resources. It is our job to play our part in looking after it.
We’re working to build a business that is sustainable in the long term. We want to be part of people’s lives for a long, long time. We want you, our customers, to keep on coming back to us. We want you to love our pieces. And we want to ensure that everything and everyone in our supply chain, from the soil and sheep to our suppliers are happy too.
We're a small brand, and as we grow, we want to help the world grow back. To create things in a regenerative way to make the world better.
We're a Certified B Corporation®
We're thrilled to announce that in 2023 we proudly certified as a B Corp™. B Corp formalises what has been there at the start of Navygrey - a commitment to use business as a force for good; to benefit all people, communities and the planet.
“Transparency triumphs in this brand story”
Our fibres & yarns
100% natural, traceable and increasingly regenerative.
100% of our wool is mulesing free, with 82% now certified certified by the Responsible Wool Standard and spun in Scotland.
This wool sourced directly from our spinners in Scotland and Italy - where the wool originates in South Africa, New Zealand and Australia from certified farms.
Each year, we increase the amount of knitwear we make from wool sourced exclusively from British farms. We use two types of British wool, a 100% Bluefaced Leicester wool and another which is a blend of Bluefaced Leicester and Masham sheep, sourced predominately from farms in the north-west of England.
100% of the organic cotton we use is GOTs certified organic. Standing for 'Global Organic Textile Standard', this is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria.
You can read more about the benefits of organic cotton here.
Not all wool is equal
When it comes to wool, there are so many different terms used by brands - 'British-spun,' 'locally-sourced,' 'certified,' 'organic' - but all of these can mean different things and that can be confusing, especially when the price point of the end product can vary greatly.
Our makers & creators
While we might only be three years old, we're committed to working with experts with a lifetime's experience to create the best jumpers.
80% of our pieces are now made within the British Isles and a small amount of our knitwear is made in Portugal, including our organic cotton SWEATSHIRT.
Our principle wool spinners are in Scotland and Yorkshire, with a small amount of wool-spinning in Italy.
We work with those British and European suppliers that are committed to continuous improvement in manufacturing. Our Scottish mill, Todd & Duncan, for instance have a pioneering cyclical process so that the water used for washing and dyeing the wool can be cleaned and purified so that it can be returned to Loch Leven.
Our Scottish weaver, Prickly Thistle, is a B CORP and made our blankets on century old looms powered by green energy.
Our 100% Bluefaced Leicester wool has been crafted by Upland Yarns, is spun in Yorkshire using just water and organic detergents, and enables us to create beautiful British knitwear from sheep to sweater within 300 miles.
From field to fibre within 200 miles
As a British brand, we're committed to working with British farmers to source wool from home-reared sheep. For too long, British-grown wool has been neglected in favour of cheaper synthetic materials and imported wools. We're working with a host of organisations including British Wool, Campaign for Wool and Laxtons in Yorkshire to reignite the love affair with local.
Navygrey x INNOVATES
Every year, we experiment. To change things, you have to be curious. To make a difference, you have to take a risk.
We ask a question and we seek to find a better answer. Take a look at our two most recent projects.
The AUTHENTIC SCOTTISH BLANKET
“One of the top ten sustainable brands to have on your radar”
Timeless, lasting design
A jumper that isn’t about this season’s latest trend. But that is always stylish.
A jumper that’s about those classic colours we turn to every year. Navy of course, like the original, where our story began. Flattering and timeless, easy shades to live in year after year.
Our bestseller remains the RELAXED, the first jumper we launched with in 2019. Good design doesn't date. Great design lasts.
The small print
100% of our care labels are made from organic cotton
100% of our tags are printed on recycled card or cotton
100% of our shipping boxes are made from recycled post-consumer waste here in the UK
100% of our stickers are printed on recycled materials
All our jumpers are stored and shipped in organic cotton bags
All orders are shipped from our solar-powered hub in Devon
Whether it's working with expert knitters to tweak the knitting techniques to help increase longevity (not all knitters are equal) and decrease pilling, listening to customer feedback on how to make a jumper even more versatile, being a truly sustainable business is a journey.
From better dyeing techniques, to sourcing and even developing new yarns, to using packaging with less impact and reducing our carbon footprint, we never settle.
No one is perfect, but we'll give all we can to be the best at what we do. Sign up to our newsletter to keep up to date with what we're up to.
Last year we donated 2% of total our revenue to charity. This included donations to the Family Holiday Charity and over £10,000 to the British Red Cross - raised within 10 minutes of hosting an online sample sale, with 100% of every purchase going to the charity to help those devasted by war in Ukraine.
A small team of great women
Our story began with one tiny garden studio made from sustainable cedar wood with a green living roof - take a tour of our studio here.
While we do sometimes work from there, we have a slightly bigger team, still led by Founder Rachel. A formindable team of entrepreneurial women, working flexibly, across different parts of the UK, juggling children, health, parents - life - and making it work.
Thank you Jen, Bex, Sarah L, Sarah M, Roxanne, Saskia, Jo, Fran and Moira*.
*That's mum - whose 25 year old jumper is the reason we're here.
Wash less, Air More
At Navygrey, we encourage you to wash your knitwear less. We believe the longer you leave your knitwear without washing it, the more beautiful it will be.
By airing your knitwear, giving it a chance to breathe and relax, you'll keep it fresh.
Wool is clever. It's naturally breathable, resistant to odours and dirt. It's easy to forget just how brilliant this natural fibre is.
What's more, by washing less, you'll save time. We always want more of that. But, even more importantly, you'll save lots of water. And that helps to save the planet.
It's the little things like this – taking shorter showers, turning the tap off when cleaning your teeth, waiting for a full dishwasher load before turning it on - that can make a big difference.