"Until recently, British wool was consigned to the dustcart of fashion, but not anymore."

In The Telegraph this week Lisa Armstrong, Head of Fashion, celebrates brands returning to British wool. Not only do jumpers made of British wool have less air miles (ours is 325 miles from sheep to sweater), they are also supporting British farmers and their connection to their land.

Watch our video of the process, from farm to factory, and see exactly where our wonderful British wool is coming from.Read the article here or shop our British Collection here.