Introducing
The REAL SHETLAND

A true celebration of Scottish Heritage. Where experts, designers and makers come together to create an authentic and unique Fair Isle.

Designed on the Fair Isle, made in Scotland.
A heritage piece, from us to you.

Our Locally-grown story continues. Two new silhouettes.

Available Tuesday 3rd December.

The WOOL

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We've worked closely with Jamieson & Smith a Shetland wool broker to help create our unique Fair Isle knits.

The Shetland is the smallest of the British sheep breeds, mostly found on the Shetland Isles (funnily enough). The wool is known for its distinctive very fine fibre quality, with staple lengths of 10cm. It's a hardy and agile wool with a very soft, silky handle feel.

Each knit has around one fleece worth of wool. Great Scottish Jumpers. Keeping you warm and chic wherever you are.

The DESIGN

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We worked alongside Beorma Leather ro create these one-of-a-kind patches.

Based in Walsall, the talented team created a bespoke steel knife to cut the leather - to ensure real precision and to ensure that an exact curved shape could be achieved that would minimise any waste.

Meet the Shetland wool grader

Oliver Henry

Oliver has lived on The Shetland Isles since he was born. A passionate Wool Grader, working closely with the crofters (farmers) and sheep.

Since helping as a crofter on his Uncle's farm as a teenager, he understood the importance of wool and the beauty of the Shetland Sheep.

A few years later, in 1967 he started working for Jamieson & Smith, a Shetlands Crofters, transforming the fibres into Shetland wool products.

Oliver is the wool grader for the majority of the Shetland wool. Grading each fleece between 1-5, where it is then decided what products it can be used for.

The highest grade, 5, is for the superfine wool, where the fibres are uniform, strong and soft. (This is the wool we use in our Shetland pieces.) The lowest grade, 1, is more of the Scandinavian blend breeds, where the quality is mixed. The colour might not be as pure, the length of the fibre varies and it isn't as fine.

Oliver, is a true testament to the importance of the Shetland Wool Industry and why we need to continue sharing stories of the people behind the knit. A true expert in the wool grading field. Thank you Oliver.

FIELD TRIP

Our visit to the Shetlands

Our founder, Rachel, made the journey to the Shetland Isles in late September.

Here is some footage we shot from our field trip to this truly special spot.

A true Fair Isle, where Scottish land, sheep, and makers come together to form a great jumper.

More from the shetlands