Remember the feeling?
That sensation you get when you pull on your favourite jumper? The warmth. The comfort. Like you’ve come back home and everything’s going to be all right?
That feeling. The one that makes you feel good, like really good.
That’s what we’re doing here.
The funny thing is – the favourite jumper wasn’t even mine. It was my mum’s. A navy lambswool with a round neck. A classic.
This is the jumper just here. It's now 25 years' old.
I spent 20 years trying to find a jumper that felt that good, and it’s what inspired me to create a brand that captured all it stood for: a soft natural wool yarn, beautiful stitching, simple yet modern shaping, a dependable colour palette and an ability to make me feel comfortable, confident and even a bit creative because I could style it in a hundred different ways without really thinking about it.
Being someone whose general life uniform is a pair of jeans and a jumper, I found myself endlessly frustrated how hard it was to find knits like that one my mum and I treasured. They all fell short somewhere – their sustainability credentials, their comfort, their longevity. I genuinely searched for twenty years and eventually thought, I’m going to do this myself. So I set about making my own and I called it Navygrey – the two colours that provide firm foundations and easy effortlessness in our wardrobes.
I remember when Anna Murphy at The Times wrote about us as ‘that sweet spot between softness and edge.’
That’s exactly what I hope we are. And more.
Rachel x
"Once you discover the excellent knitwear by this sustainable brand you won't want any other."
Kate Finnigan, Journalist & Contributing Editor, FT How to Spend it
Our first-ever knit and the reinterpretation of the original jumper that inspired Navygrey.
The RELAXED set in motion our core making principles
To work with experts with a lifetime's experience. To use the finest natural, sustainably-sourced materials - 100% Scottish-spun lambswool in this case - that always feel good. To champion traceability, transparency and craftsmanship.
Many many many jumpers and cardigans later, premium knitwear will always be our hero.
And as we evolve, introducing new fibres, materials and silhouettes, at the heart will always be how these pieces make you feel.
Because when you find pieces that feel really good, something that you can really wear like a second skin, that are made with the best of ingredients, that you always look forward to wearing and which you know you can rely on time and time again to make you look good and feel greater still, you know you’ve found more than a garment.
You’ve got gold dust.
