Made in British Isles

The British Jersey / The Rugby

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"The pitch-perfect rugby shirt"

British Vogue

A true British cotton rugby jersey, designed to feel instantly familiar. We’ve taken the spirit of that 1993 jersey of our Founder's father - rolled up and ready - and rebuilt it. Shaped with flattering ease through the chest and arm. Designed for everyday - with craft, history and impeccable detail, stitched into every line. Helen and Roy are ready to make your piece. Limited numbers available. 

The British Jersey / The Rugby is a familiar rugby silhouette, refined for a modern fit. Cut for movement, not restriction.

Extra ease through the chest and arm creates a more natural shape. It falls cleanly to the hips, with a structured contrast collar that holds its line.

The spirit of an old jersey - made to feel right for now. Soft yet substantial. Comfortable without losing structure. Knitted in 100% cotton loopback: breathable, weighty, with a natural ease.

100% COTTON
Crafted from a 100% cotton loopback fabric knitted into a 14 gauge - with a signature rugby collar made from a woven cotton drill. 

CODELITE BUTTONS
Finished with three British made codelite buttons.

HAND-FINISHED
Each section of the Rugby shirt is cut, sewn together, and hand-finished by Roy and Helen.

MADE IN THE BRITISH ISLES
Knitted, finished and sewn together all within an 8-mile radius around Loughborough

  • Wash cold, (cotton doesn’t like hot water) on a gentle setting with the garment turned inside out and with similar colours. When a cotton garment is first washed, it is possible that a little shrinkage will occur. This is due to the natural characteristics of the cotton fibre and it will stable after the first cold gentle wash. 
  • We advise avoiding using fabric conditioner because it can clog the fabrication, permeating the fibres - which causes the material to lose its natural softness.
  • Make sure to remove your garment from the washing machine promptly and reshape gently when wet.
  • After reshaping while damp, dry flat and provide a warm iron after washing so that its structure and shape remains at its best.

Each British Jersey item comes in a recycled paper bag and is shipped in boxes made from post-consumer waste in the UK.

- Free worldwide shipping on all orders of £300+.
- Order by 1pm for UK Next Day Delivery.
- Complimentary UK returns within 14 days.

For full delivery and return details click here.

The makers behind the British Jersey

At the heart of British Jersey is a quiet partnership: Roy, a knit-machine specialist, and Helen, a garment maker.

Based in Loughborough - for over 40 years, they’ve been keeping alive the craft of real rugby jerseys - structured but slouchy, breathable yet strong.

Originally known for supplying jerseys to British schools, Roy and Helen stayed committed to small-batch British production, even as others moved overseas.

Every part of the design is chosen to feel like a proper jersey should - weighty loopback cotton, knitted by Roy’s friend just down the road, cut and sewn by hand in their workshop. The process is slow, deliberate, and quietly exceptional.

A jersey made properly - for now, and for the years ahead.