Why Wool Matters

We love wool, and as it turns out so does HRH The Prince of Wales. He is patron for the Campaign for Wool, and in this short documentary he talks about the importance of wool in moving towards a circular fashion system.

“It is abundantly clear to me that we need to make changes to the way we think about the production, use and the disposal of clothing... A major part of that change has to be moving from a linear system to a circular one...specifically wool, which will biodegrade naturally and quickly at the end of their useful life”. His Royal Highness The Prince of Wales, Patron Campaign for Wool