Nature's finest
Getting out in nature - we all know that it can improve your mood, make you feel relaxed and generally feel better about everything.
So when it comes to what you put on your skin too, we believe that keeping things natural is best.
Garments from the ground up.
No synthetics. No preservatives. Clothing, just as nature intended.
Because when it comes to knits, cotton sweats and tees, nature is really where its at.
Yes we know that it can get more complicated when it comes to things like technical outerwear and sportswear, but for garments like ours, that you wear right next to your skin, nature really is best.
Face Value
If we call a jumper a wool jumper. It really is just that, a wool jumper. 100% Wool.
Not 5%. Not 10%. Not 25%.
We'll always tell you the exact ingredients - and the fewer of those, the better. But more than that, we won't dress up the contents of our garments with a snazzy trademarked name to take away from the reality of what's inside.
We're committed to speaking plainly and clearly. Because good clothes, created with great ingredients and made by even greater skilled modern artisans, need to be celebrated.
And we're lucky to work with some of the best.
FIRST LOVE: WOOL
The fibre that keeps you coming back for more
Every year, sheep grow wool continuously to shield them from the weather. Once a year, usually around spring, most need to be shorn to keep them cool as well as reduce risk of parasitic infestation, disease and getting stuck on their backs. This natural, cyclical process means that every year, there's fresh natural wool, with remarkable properties, that needs to find a new home. And that's where we come in.
'Transparency triumphs in this brand story'
The Daily Telegraph
Certified by the Responsible Wool Standard. Spun and dyed on the banks of Loch Leven with the spinner Todd & Duncan that has been working with yarns for over 150 years.
Certified by Woolmark and developed in partnership with SustainaWool. Spun and dyed at the family run mill in Italy.
25% Masham
75% Bluefaced Leicester (BFL)
Sourced exclusively from farms across the British Isles. Two un-dyed, natural colours, Umber & Oat.
30% Cheviot Wool
70% Bluefaced Leicester
A combination of British Wool not often seen in luxury knitwear, Cheviot wool sourced from predominantly Scottish farms and BFL mainly from Wales. Dyed in our signature Navy.
Caring for wool gets a bad rep. But we promise your relationship status doesn't need to be complicated. Like all of us, it just needs is a little bit of thoughtful care and attention. And we're here to help.
Cotton & Linen
Clean and cool. Organic cotton always - we're still in development on regenerative cotton which is the next step on the journey. Linen, sourced from within Europe only and certified by the Masters of Linen.
Global Organic Textile Standard (GOTS) Cotton, sourced from certified spinners.
Made from flax sourced exclusively from within Europe (not the far east) and certified by the prestigious Masters of Linen.